Privacy Policy

Your privacy and the security of your personal data are very important to us. We therefore make the following Privacy Notice available to you to transparently provide you with information according to the EU General Data Protection Regulation (EU 2016/679) – GDPR:

  • Who is processing your data
  • Why the processing of your data is important for us
  • What kind of data do we process
  • When we process your data and
  • Your rights concerning the processing of your data

Please read this Privacy Notice carefully.

1. Contact Details

Controller and service provider is

Silexica GmbH
Lichtstr. 25,
50825 Köln,
Germany
+49 221 986 5619 0

privacy@silexica.com

2. General Information about the Processing of Your Data

Personal data is only collected and processed by us if this is necessary to provide a functional and conveniently operated website as well as to provide you with our contents and services.

We process your data only and insofar as this is permitted by national and European legal regulations. The legal grounds on which processing are carried out can be seen in the following explanations. We also explain to you why we process your data and in which situations/regarding which services.

Your data will be stored until the purpose of storage no longer applies. In some cases, European or national regulations, laws or other regulations or contracts to which we are subject prescribe a longer or shorter storage period. The data will then be deleted at the end of this period. Further details can be found in the following explanations.

3. Processing of Your Data

3.1 Visiting our Websites and the Creation of Logfiles

Every time you visit our website, our system automatically collects data and information from your computer system. We collect the following data as such:

  • IP address
  • Browser type/version
  • Device
  • Operating system
  • Date and time of access
  • Country
  • Language

The data is stored as long as it is necessary to achieve the purpose for its collection. If data is required for the functionality of the website, this data will be deleted after the respective session has ended.

If the aforementioned data is stored for a longer period, however, your IP address will be deleted or alienated in this case. The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website.

3.2 E-mail Marketing/Newsletter

With your consent you can subscribe to our newsletter on our websites, with which we inform you about product updates and latest news about Silexica.

In general, we use the so-called double-opt-in procedure if you want to register for our newsletter. This means that after your registration we will send you an e-mail to your provided e-mail address, in which we ask you to confirm that you indeed wish to receive the newsletter. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after one month. In addition, we store your date of registration and confirmation. The purpose of this procedure is to prove your registration and, if necessary, to clarify a possible misuse of your personal data.

The legal ground for processing data in this regard is Article 6 para. 1 lit. a GDPR. Furthermore, processing your data is required for pre-contractual obligations, hence Article 6 para. 1 b) and f) GDPR serve as an additional legal basis because the processing of your data is necessary to provide you with the newsletter.

You can revoke your consent to receive the newsletter at any time and unsubscribe from the newsletter. You can declare your revocation by clicking on the link provided in each newsletter e-mail, by e-mail to privacy@silexica.com or by sending a message to the contact details given in the imprint.

Please notice that we evaluate your user behaviour when sending the newsletter. For this evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files stored on our website. For the evaluations we link the data that we processed and the web beacons with your e-mail address. With the obtained data, we create a user profile in order to tailor the newsletter to your individual interests.

We record if and when you read our newsletters, which links you clicked and deduce your personal interests from these information. The data will be processed by our contractual service partner (for further information please see Chapter 5 below). We link this data to actions taken by you on our website.

The information is stored as long as you stay subscribed to the newsletter. After an unsubscription, we store the data purely statistically and anonymously. Please note, that your withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

3.3 Contacting us through Contact Form or E-Mail – Consumer Product Division

If you contact us through our contact form or by sending an e-mail, the personal data transmitted with your e-mail and the data you filled in the contact form will be stored.

Regarding the contact form we process the following data (as a maximum):

Website:

  • First name
  • Last name
  • E-mail address
  • Company/organisation
  • Country

The legal basis for data processing in this respect is Art. 6 para. 1 lit a GDPR. The processing of other data (e.g. connection data) during the sending process should prevent misuse of the contact form and guarantee the security of our information technology systems. The legal basis in this respect is Art. 6 para. 1 lit. f GDPR. Regarding the processing of your data through sending us an email the legal basis is also Article 6 para. 1 lit. f GDPR, as we have a legitimate interest to process these data. We process personal data from emails as well as from the contact form exclusively for the treatment of the establishment of contact. The data will not be passed on to third parties in this respect with the exception of Silexica group companies for internal administrative purposes. We have ensured an adequate level of data protection with these companies by concluding and adhering to standard contractual clauses. The data is used exclusively for correspondence. If the establishment of contact is in connection with the conclusion of a contract, Article 6 para. 1 lit. b GDPR is additionally the legal ground for the processing.

We delete your data as soon as it is no longer necessary to achieve the purpose for which it was collected. This case occurs, if the respective correspondence with you is terminated. Correspondence is terminated when it is obvious that the questions/reasons for sending the message have been finally clarified. Personal data additionally collected during the sending process will be deleted after a period of seven days at the latest.

You can revoke your consent to the processing of personal data at any time. If you contact us by e-mail, you can object to the storage of your personal data at any time. In this case, however, we will not response to your message.

3.4 Subscription for blog Updates

On our websites we operate a so-called “weblog” or “blog”. If you would like to be informed on new blogs, you must sign in with your e-mail address:

This data is then transmitted to us when the comment is sent and stored by us. We store the following data if you sign in for the blog information service:

  • time and date of signing
  • your IP address
  • your e-mail address

After signing, we will inform you about new blogs on our website by e -mail. Insofar as the collection and processing of the data is based on your consent, Article 6 para. 1 lit. a GDPR is the legal basis. Since the processing of your data is also necessary in order to inform you, Art. 6 para. 1 lit. f GDPR also serves as a legal basis.

Your data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. Data collected and processed in the context of the blog information service is required as long as you have not unsubscribed from the function.

You can revoke the consent given to us at any time. In this case, we will delete all data collected in connection with the blog information service. This does not apply if statutory retention periods require further storage or processing by us.

3.5 Product information

You may also sign in for more information about Silexica and its product updates. If you do so, you will receive on a regular basis information about us.

Insofar as the collection and processing of the data is based on your consent, Article 6 para. 1 lit. a GDPR is the legal basis. Since the processing of your data is also necessary in order to inform you, Art. 6 para. 1 lit. f GDPR also serves as a legal basis.

Your data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. Data collected and processed in the context of the blog information service is required as long as you have not unsubscribed from the function.

You can revoke the consent given to us at any time. In this case, we will delete all data collected in connection with the product information service. This does not apply if statutory retention periods require further storage or processing by us.

4. Cookies.

4.1 General information on the use of cookies

When you visit our websites it may be that information created by us will be stored on your computer in the form of a “cookie”. Cookies are small text files that are copied from a web server to your hard drive. Cookies contain information that can later be read by a web server in the domain within which the cookie was issued to you. Cookies cannot run programs or deliver viruses to your computer. The cookies we use do not contain any personal information and will not be merged with any personal information held about you. The information collected through the use of cookies will only be used to analyze the function and use of websites, doing so by creating anonymous evaluations and charts on the number of visits, number of pages viewed per user etc. The analyses are used exclusively for the purposes of our own market research as well as for the optimization and demand-oriented design of the website.

We use the following types of cookies:

4.2 Technically required cookies

Most of the cookies we use are so-called technically required cookies, which are necessary to keep your visit consistent, i.e. to ensure that e.g. saved search queries are retained during the web session. In addition, we need these cookies to ensure that a specific offer that you have clicked on is assigned to your request (e.g. in the case of promotional offers). These cookies are automatically deleted at the end of the session.

Furthermore, we use cookies to recognize whether you are particularly interested in certain offers when you visit the website at a later date, which enables us to display such offers on the website in a targeted manner.

The legal basis for the use of technically necessary cookies is Art. 6 para. 1 lit. f GDPR. The legitimate interest is that the availability of the website as well as a large number of services could not be realized without the setting of these cookies.

Cookies with a lifetime of no longer than one year are used to store search queries via the notepad function and to carry out user tests and user surveys, which are then automatically deleted.

Technically necessary cookies cannot be manually deactivated by you via our website. However, you have the option of using your browser settings to specify that cookies should generally be rejected. Please note that in this case some functions of the website cannot be used.

4.3 Analyzing Cookies from Third-parties

This website uses analyzing cookies from various third-party providers. These cookies are used to analyze your surfing behavior. This data is not stored together with your other personal data.

When you visit our website, you will be informed about the use of cookies for analytical purposes and we will obtain your consent to the processing of the data used in this context.

In this way, the following data can be transmitted through the use of cookies:

  • Entered search term
  • Frequency of page views
  • Use of the website functions
  • Information on how visitors use our websites

For these purposes, the processing of your personal data is justified by an explicit consent pursuant to Art. 6 para. 1 lit. a GDPR. Further information about the individual providers can be found in the following explanations.

Google Analytics

On our websites we use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) 1600 Amphitheatre Parkway, Mountain View, California, 94043, USA. Google Analytics uses cookies. The information generated by the cookies about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google uses this information on our behalf to evaluate the use of our online offer, to compile reports on the activities within this online offer and to provide us with further services connected with the use of this online offer. Pseudonymous user profiles can be created from the processed data.

We use Google Analytics only with the enabled IP anonymization configuration to ensure an anonymized collection of IP addresses (so called IP-masking). This means that your IP address will be anonymized by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.). The IP address transmitted by your browser is not merged with other Google data. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser; further you can prevent Google from collecting and using your data by downloading and installing the browser plug-in available here.

Further information regarding the data use for advertising purposes by Google, possible settings and objections can be found on the Google websites:

As an alternative to the browser add-on or mobile device browser, please use the respective opt-out option indicated in the table below to prevent Google Analytics from collecting data on this website in the future. An opt-out cookie is stored on your device as a result. It stores that we may not delete your data for Google Analytics. If you delete your saved cookies, you must click this link again.

We also use Google Analytics to evaluate data from AdWords and the double-click cookie for statistical purposes. If you do not want this to happen, you can disable it using the Ads Preferences Manager.

Google complies with the privacy provisions of the US Privacy Shield Agreement with the EU and is registered with the US Department of Commerce’s Privacy Shield Program. Google only transmits the data to third parties within the framework of legal regulations or within the framework of order processing. Google will not combine the collected data with other data collected by Google.

Allow Google Analytics:

Hotjar Cookies

Our website uses Hotjar. This name refers to an analysis software of Hotjar Ltd. You can reach the website via http://www.hotjar.com. The company is based in 3 Lyons Range- 20 Bisazza Street- Sliema SLM 1640 in Malta.

The software enables us to analyse the usage behaviour of our visitors by measuring and evaluating clicks, mouse movements and the like on our website. The information that a tracking code and cookies collect is transmitted to the Hotjar server. This information is primarily device-related data such as the IP address of your device and your e-mail address with your first and last name, provided that you have provided us with this information. The screen size of your device, the device type and browser information such as type and version, your geographical location and your preferred language are also recorded. Typical log file data such as the domain, pages visited, access date and time are also recorded via Hotjar. The software uses this data for evaluation and may make use of other services from third party providers such as Google Analytics and others. These service providers can also process and store corresponding user data.

Cookie Name Description hjClosedSurveyInvites This cookie is set once a visitor interacts with a Survey invitation model pop-up.
It is used to ensure that the same invite does not re-appear if it has already been shown. _hjDonePolls This cookie is set once a visitor completes a Poll using the Feedback Poll widget.
It is used to ensure that the same Poll does not re-appear if it has already been filled in. _hjMinimizedPolls This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure
that the widget stays minimized when the visitor navigates through your site. _hjDoneTestersWidgets This cookie is set once a visitor submits their information in the Recruit User Testers widget.
It is used to ensure that the same form does not re-appear if it has already been filled in. _hjMinimizedTestersWidgets This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure
that the widget stays minimized when the visitor navigates through your site. _hjDoneSurveys This cookie is set once a visitor completes a survey. It is used to only load the survey content
if the visitor hasn’t completed the survey yet. _hjIncludedInSample This session cookie is set to let Hotjar know whether that visitor is included in the sample which
is used to generate Heatmaps, Funnels, Recordings, etc.

You can use the link to prevent Hotjar from collecting and using your data. Please also note the separate privacy statements of other service providers such as Google Analytics in this privacy statement.

Hubspot Cookies

On this website we use HubSpot for our online marketing activities. HubSpot is a software company from the USA with a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, phone: +353 1 5187500.

This is an integrated software solution with which we cover various aspects of our online marketing. These include, among other things:

  • e-mail marketing (newsletters as well as automated mailings, e.g. for the provision of downloads)
  • social media publishing & reporting
  • reporting (e.g. traffic sources, accesses, etc…)
  • contact management (e.g. user segmentation & CRM)
  • landing pages and contact forms

Our registration service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information and the contents of our website are stored on servers of our software partner HubSpot. They can be used by us to contact visitors to our website and to determine which services of our company are of interest to them. All information we collect is subject to this privacy policy. We use all collected information exclusively for the optimization of our marketing measures.

The legal basis for the use of this service is Art. 6 para. 1 lit. f GDPR. Our legitimate interest in the use of this service is the optimization of our marketing measures. HubSpot is certified under the terms of the EU – U.S. Privacy Shield Framework and is subject to the TRUSTe’s Privacy Seal and the U.S. – Swiss Safe Harbor Framework.

If you generally do not want HubSpot to collect data, you can prevent cookies from being stored at any time by changing your browser settings or by using the respective opt-out option indicated in the table below.

Allow Hubspot-Cookies:

5. Your Rights

We want to inform you about your rights concerning the processing of your personal data by us. If you have any questions concerning your rights or if you want to exercise one or several of your rights towards us please send us an e-mail to privacy@silexica.com

5.1 Right to withdraw the data protection declaration of consent (Article 7 para. 3 GDPR)

In case that the processing of your data by us is based on your explicit consent, you have the right to withdraw this consent at any time. The withdrawal of consent shall not affect the legality of the processing carried out on the basis of the consent until withdrawal. You will be informed about this right before you give your consent.

5.2 Right to information (Article 15 GDPR)

In accordance with Article 15 GDPR, you have the right to request confirmation from us as to whether we process personal data concerning you. If this is the case, you have a right to information about these personal data and to the following information:

  • the purposes for which we process this data;
  • the categories of personal data processed by us;
  • to whom such personal data have been or are still being disclosed, in particular to recipients in third countries or international organisations;
  • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration;
  • the existence of a right to rectification or deletion of personal data concerning you or to limitation of the processing to us or a right of objection to the processing by us;
  • the existence of a right of appeal to a supervisory authority;
  • if the personal data is not collected from you, all available information about the origin of the data;
  • whether automated decision-making, including profiling in accordance with Article 22(1) and (4) GDPR, takes place and, if so, meaningful information on the logic involved and the scope and intended effects of such processing on you.

When personal data is transferred to a third country or an international organization, you have the right to be informed about appropriate safeguards to ensure that the recipients are also in compliance with the provisions of the GDPR.

5.3 Right to correction (Article 16 GDPR)

You can request us to correct any incorrect data concerning you without delay. Taking into account the purposes of the processing, you also have the right to request the completion of incomplete personal data – also by means of a supplementary declaration.

5.4 Right to cancellation or “right to be forgotten” (Article 17 GDPR)

You have the right to request the immediate deletion of your data if one of the following reasons applies:

  • data is no longer necessary for the purposes for which they were collected or otherwise processed,
  • you withdraw your consent on which the processing was based and there is no other legal basis for the processing,
  • you oppose to the processing pursuant to Article 21 para. 1 GDPR for reasons arising from your particular situation and there are no overriding legitimate grounds for processing,
  • you oppose to the processing for direct marketing in accordance with Article 21 para. 2 GDPR,
  • the data have been processed unlawfully,
  • the deletion of data is necessary to fulfil a legal obligation under European or German law,
  • the data were collected in relation to an offer of information society services directly to a child provided in accordance with Article 8 para. 1 GDPR.

We will comply with the request for deletion, unless we are legally obliged or entitled to continue storing and processing your data. In particular, legal retention periods are considered as legal obligations. Furthermore, we are entitled to continued storage if we are unable to assert, exercise or defend legal claims without your data.

If we have made your data public and are obliged to delete it, we will take appropriate measures, taking into account the available technology and the implementation costs, to inform those responsible if you have also requested the deletion from them.

5.5 Right to limitation of processing (Article 18 GDPR)

In accordance with Article 18 GDPR, we may only process data to a limited extent in the following cases:

  • you dispute the accuracy of your data until we are able to verify its accuracy,
  • the processing is unlawful and you refuse to delete your data and instead request that the use of personal data be restricted,
  • we no longer need the data for the purposes of processing, but you do need them to assert, exercise or defend legal claims, or
  • you object to the processing pursuant to Article 21 para. 1 GDPR for reasons arising from your particular situation, as long as it is not yet clear whether the legitimate reasons for the processing by us outweigh your interests.

If processing has been restricted, we may only store this data. Any further processing in such case is only permissible with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or on grounds of an important public interest of the Union or a Member State. You can revoke your consent given in this connection at any time. You will be notified by us before the restriction is lifted.

5.6 Notification Obligation regarding Rectification or Erasure of Personal Data (Article 19 GDPR)

We are obliged to inform all recipients to whom your data have been disclosed about a correction or deletion of your data or a restriction of the processing. This shall not apply if it is impossible or involves a disproportionate effort. We will inform you about these recipients if they so request.

5.7 Right to data transferability (Article 20 GDPR)

You have the right to receive the data concerning you that you have provided to us in a structured, common and machine-readable format. You also have the right to instruct us with the transmission of your data to a third party, provided that

  • the processing of the data is based on your consent or on a contract and
  • processing is carried out using automated methods.

You may request that we transfer your data directly to the third party if this is technically feasible.

However, this right must not impair the rights and freedoms of other persons, including our company. If this is the case, we are entitled to refuse the surrender or transfer of your data.

5.8 Automated Decision in Individual Cases including Profiling (Article 22 GDPR)

On our websites, your data is not subject of decisions made exclusively on the basis of automated processing (e.g. profiling). You have the right not to be subject to a decision based exclusively on automated processing – including profiling – if this has legal effect against you or significantly impairs it in a similar manner.

5.9 Right to Object (Article 21 GDPR)

If we process your data on the basis of a legitimate interest (Article 6 para. 1 lit. f GDPR), you have the right to object to this if the reasons for this arise from your particular situation. This also applies to profiling based on these provisions.

In this case, we will no longer process your data unless we can prove compelling reasons worthy of protection for the processing. This must outweigh your interests, rights and freedoms, or processing serves to assert, exercise or defend legal claims.

If we process your data for direct marketing purposes, you may object to the processing of your data. This also applies to profiling insofar as it is connected with such direct advertising.

After your objection, your data will no longer be processed for these purposes.

5.10     Right of Appeal to a Supervisory Authority (Article 77 GDPR)

You have the right to complain to a supervisory authority, in particular in the Member State where you are staying, working or suspected of having infringed the basic Regulation on data protection, if you consider that the processing of data concerning you is contrary to it. Other administrative or judicial remedies that you may be entitled to remain unaffected.

6. Updates to our Privacy Terms & Cookie Policy

We reserve the right to update this privacy policy regularly if the legal, technical or economic conditions change. When we update our privacy policy, we undertake appropriate measures to inform you as required about the importance of the changes we have made. We will obtain your consent to all important changes to the privacy policy if and to the extent to which this is required under applicable data privacy laws.