Meet Édipo

Meet our Marketing Working Student Édipo, who shares his experiences working remotely from Madrid.

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WHERE AND WHAT?

I used to live in Cologne and work from the Cologne office, but as of September, I have been living in Madrid, Spain, and I’m working remotely during this semester.

At Silexica I work on the corporate marketing team, more specifically with online marketing. Recently my tasks have involved campaigns for lead generation, paid promotion of content created by the Silexica Team, and email marketing. One of the main challenges of my job today is to understand our audiences and to target them with relevant information about the company and what we develop.

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BEST THING ABOUT SILEXICA?

Working remotely is a new challenge for me, as I only started to work fully remote in September, but it has been quite a fun adventure and I quite enjoy the flexibility the remote work has given me. About my work specifically, I really like the freedom for experimentation that I am given; the openness for bringing my ideas, suggesting new strategies, starting projects and seeing them though. The office environment and the team are definitely my favorites, that’s what I miss about working from Cologne.

BEST DEVELOPMENTS ABOUT SILEXICA?

From my perspective, besides the expansion of the team, the marketing team included (yey!), I can perceive Silexica reaching important milestones, especially in what refers to better understanding the industry we are in and how to shape what we offer as a product to industry needs.

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WHAT DO YOU DO IN YOUR FREE TIME?

For those who don’t know, I’m doing my Master in Political Science (at the University of Cologne and now also at Autónoma de Madrid), so when I’m not working, I’m mostly going to classes and studying and trying to understand the world we live in through the lenses of politics and society.

Living in Cologne made me very interested in the city and exploring it, so that’s something I do very often (also now in Madrid) like going out in the city, going to museums, checking out art exhibits, concerts, and exploring places. Here in Madrid, there are so many new places like art installations, street markets, coffee shops, and pubs that I feel there’s always someplace new to know.

ADVICE TO FUTURE SILEXICANS?

For those that want to work in a software startup, I would advocate for the culture of companies, as you generally have more freedom for exploration and experimentation and less barriers to reach very knowledgeable colleagues in what can potentially be your field. I guess my advice would be then to be open for challenges, for an environment that allows you to be more of yourself and can help you better understand your potential. For my area, with marketing, studying methodologies and inbound marketing would also be an asset as most companies now are investing more in digital.

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