Meet Andrew Caples, the new Vice President Worldwide Sales
It is a significant milestone for Silexica, Andrew Caples becomes the company’s first Vice President Worldwide Sales. He has been tasked to extend and manage the Silexica sales team and in our CEO’s words ‘take Silexica to the next level.’
We got some time with Andrew to find out his plans, his view of the market and his thoughts on Cologne in comparison to his home city of San Diego.
Q. What attracted you to work at Silexica?
Essentially the introduction of heterogeneous multicore processors is accelerating at a rapid pace – moving sequential code to multicore systems is extremely complex and requires sophisticated tooling to identify areas where parallelization and optimization are needed to deliver some of the most challenging engineering projects of our time.
I saw that Silexica is at the forefront of the development of a technology that empowers engineers to maximize and utilize heterogeneous SOCs and I am really excited to be part of the team.
Q. What have your first tasks been during your first weeks here?
Silexica has done an amazing job over a short period of time penetrating key vertical markets such as automotive, and aerospace and defense. However, there are numerous other vertical markets in which embedded developers can benefit from Silexica’s tools to analyze and optimize system performance on heterogenous SoCs. Since I joined I have been working collaboratively with Product Marketing, Engineering and Sales to strengthen our positioning and refine our focus to create awareness and demand in other vertical markets and across key geographies.
Q. What industries do you see having the most potential for Silexica?
The adoption of heterogeneous multicore SOCs transcends vertical markets to include medical, industrial, military, aerospace, consumer and automotive to name a few. Most new projects begin with code that is reused from previous designs. The problems associated with optimizing sequential code written for single core processes becomes exponentially more complex when trying to optimize on multi-application/multi-core SOCs with MPUs, MCUs, GPUs, DSPs and FPGAs. This issue will become more acute as the adoption of heterogeneous multicore accelerates.
Q. You joined Silexica shortly after Embedded World 2018. What would you like to have achieved at the company in one year’s time after Embedded World 2019?
Silexica’s technology represents a paradigm shift for embedded development. For the first-time developers have access to tools that allow them to analyze code for complex multi-application, multi-core systems to understand the software dependencies, call structure, hot spots and more. Additionally, SLX provides mapping and code distribution insight to provide a path to determine the most optimal utilization of processor cores, FPGAs and DSPs on the silicon. The combination of HW/SW analysis paves the way for system optimizations for performance, power utilization and memory usage for complex SOCs.
In a year’s time our goal is to introduce Silexica’s SLX as a key component of the embedded software development process in order to bring this capability into the everyday development teams.
Q. Finally, you will be based in San Diego. Having met the team here in Germany, how does Cologne compare to your hometown?
Cologne is a great city and I look forward to my visits there – however, I will plan as many sales meetings as I can in San Diego 😉
Anything you would like to ask Andrew? Get in touch.